In a world dominated by information and big uncertainties organizations in the food industry are struggling
to reach out their customers and communicate their unique value. Customers no longer believe in the word
of brands – they want to feel their value:
Quality, traceability, fairness, reliability, innovation, great taste, emotions.
Besides customers prefer to spend their money on experiential pursuits rather than things,
which science shows promote great happiness.
In this world becoming more experience-oriented than ever before, managers, consultants as well as
entrepreneurs need to adapt quickly. As competition intensifies, great customer experience is both a
necessity and an advantage. However, opposed to products, experiences are intangible.
Thus, designing experiences relates to creating an ecosystem of touchpoints, rather than artefacts.
Experience design does not only focus on design in a traditional way but also incorporate
strategic planning and business design.
WE Factory invites you to join WE Factory Academy in Tallinn on 25.01.2016
to learning how to food design experiences that truly speak to your customers.
With the help of experience design methods and “by playing with food” we will explore how to unlock your
inner designer and evolve your business to meet challenges ahead.
It’s a day of nurturing ideas, expanding horizons, testing new concepts, and sharing emotions.
Krõõt Tarkmeel Photography